The Ad War: A Look Into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers Matt Hrushka

ISBN: 9781495110795

Published:

ebook

224 pages


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The Ad War: A Look Into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers  by  Matt Hrushka

The Ad War: A Look Into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers by Matt Hrushka
| ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 224 pages | ISBN: 9781495110795 | 7.58 Mb

Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevanceMoreWritten by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.



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